The Hub Hopes Men Will Start Calling Themselves “Belly Bros” and “Care Dudes”
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Next month, The Hub network will debut another revival of a 1980s toy commercial, Care Bears: Welcome to Care-a-Lot. Their earlier series, My Little Pony Friendship is Magic, sparked an unlikely following among adult males, otherwise known as the Brony phenomenon, but one fandom isn’t enough for the Hub.
They think their Care Bears show needs an adult male fanbase, too, and they’re shamelessly encouraging it themselves. Their PR firm sent us the following press release, which besides not understanding the distinction between drawn and CG animation, suggests names for potential male Care Bear fans:
Hey Amid-
What’s the Care Bears equivalent of a Brony? Belly-Bros? Care-Dudes? “Care Bears: Welcome to Care-a-Lot” premieres this June on The Hub TV Network and features the same re-imagined CG animation and spirit of friendship and caring that made shows like “My Little Pony Friendship is Magic” a cult hit.
“Care Bears: Welcome to Care-a-Lot” is a modernized, CGI-animated version of the classic animated cartoon, which hits its 30th anniversary this year! Re-imagined in the same vein as the Hub’s other hit television shows, everyone’s favorite bears and their iconic Belly Badges have been transformed with today’s technology into a series that kids and families can enjoy together. I’d love to see if you’d be interested in featuring the bears for the series launch this June.
I have art and clips available and can also do email interviews with Executive Producer Sarah Finn, our director and voice talent. Let me know if this interests you and I can send over some more details!
Thanks!
[PR flack]This is likely the last time I’ll be mentioning Care Bears on Cartoon Brew’s homepage, but here’s a parting gift—the show’s teaser
Recently I met a Cartoon Network Development exec, as well as various other people familiar with the pitching process, and one thing I’ve been hearing out of both parties is that many networks are trading in their old “we want the new Spongebob” M.O. with “we want the new Ponies”.
Be prepared for this kind of marketing and similar kinds of productions down the pipeline; especially since it can take a period of a couple years for the first imitators to really get off the ground. And considering the Faust MLP has been around for, what, 2 years now, we’re just starting the parade of also-rans.
This is especially funny to me – back before I got into MLP, whenever I saw people complaining about it, the most common thing I heard was “what’s next? Care Bears???”
Well…
belly bros 5 lyfe
DAFFFFFFFFFFUQ
hello i am the hub and i totally understand fandoms
this all made me laugh for a variety of reasons, but not until I studied the picture more closely did I decide to reblog
BECAUSE HER EYES ARE THE EYES OF A DEAD THING