Not so long ago, we Damn Shames took on an interesting project that lasted about a year. We love writing about digital spaceships, and so when a client wanted us to make some buyer’s guide-style content for their website using Star Citizen game assets and our imaginations, we went for it.
First, we created something we thought the client might like and sent it off for feedback. Then we incorporated the feedback and got the first final product approved for text and images. At that point, knowing that I would be one of two writers on the project, I set out to make a template we could both follow.
I took that first product, knowing what the client liked about it and what we should emphasize going forward, and sketched out a basic template: introduction, elevator pitch, physical description, full sales pitch, anecdotes, and conclusion. I knew that structure had produced a successful outcome, and it was broad enough to be applied across a spectrum of spaceship styles.
From there on out, the other writer and I leaned heavily on that template. We used it to sketch out what we needed to deliver every two weeks. Every guide we produced felt tailored to that specific ship – but overall they felt like they all belonged to the same series. And we always knew what was left in the project.
Much like the five-paragraph essay format, a “cheatsheet” like this gives you a comfortable structure to fall back on when you just can’t pull something truly creative out of your ass. It’s okay if you don’t always feel original. Life – and writing in particular, I think – falls into a set of familiar tropes for a reason: people like when something feels right. You don’t have to be lazy – just learn when to rely on a formula that works.
Paid writers get repetitive projects. It’s not a sin to make yourself a cheatsheet. I look at it this way: any time I can free up in my paid writing process, I can spend on my creative writing. (Does that always happen? Nah.)
Here’s how I suggest going about making your own repetitive project cheatsheet:
- Make at least one that you’re happy with (or that your client is happy with). Set it aside for a few days.
- Go back through the piece and mark out its basic structure. What elements hold it together and make it work? Look for repeatable patterns and distinguishable segments.
- Write up the template. Make sure you have examples or explanations where necessary, especially if others will be using the same cheatsheet.
- Copy it each time you want to start a new project so you don’t have to begin with a blank page!