Thanks to Smashwords’ super cool distribution plans to Axis360, OverDrive, and now bibliotecha (as well as their Library Direct program), my novel Daugment is available for free to libraries. I could charge for it, but…first of all, that seems horribly mean, and second of all, I have three good reasons for making it free.
The altruistic reason: Libraries and librarians are awesome.
Several of my good friends are librarians, and of course, avid readers themselves. They help people every day find information on how to improve their lives and their knowledge bases. Pretty dang cool. Plus, I spent I can’t tell you how many hours in libraries as a kid, gleaning information on forbidden topics from books I didn’t dare take home. I feel like I’m paying it forward.
The sneaky reason: I commission weird covers. People will take chances on weird books…when they’re free.
Almost every bizarre book I’ve ended up adoring, I read first from the library. Once I was old enough to earn a little money from babysitting, I began to invest in my own book collection and I’ve never stopped – but I rarely buy something I don’t already know I love.
People make snap judgments about covers all the time. Here’s a question anyone in a bookstore or browsing an online catalog will ask themselves: “Is this cover worth $5? $2? $0.99?” Usually, the answer is an easy, “No.” But if the question is instead, “Is this cover worth 10 minutes of my idle curiosity?” the answer is more often, “Why the heck not!”
If my book’s at a library, it’s already free for the customer. Making it free for the libraries gets it into a lot more libraries.
The marketing reason: To find my future readers.
Every single piece of advice on ebook marketing I’ve read advises giving away a book, or a story at the very least, to get readers’ email addresses and attention. While I plan to run promotions as well, Making Daugment free for libraries allows me to give away books passively and reach readers I would never have otherwise found.
Even if I run really savvy social media campaigns, I can’t easily target niche readers. These are people whose tastes might not usually overlap with the keywords I use to promote my book, but who visit small-town libraries. Smaller libraries may have more modest budgets, meaning the librarians may turn to the free section of the ebook catalog in order to give their patrons more for the money they have.